From booth to follow-up: we design your entire trade show presence

Taking part in a trade show isn't just about having a booth. It means creating a consistent experience that grabs attention, tells the company's story well and makes it easy to connect with clients, prospects and partners.

We manage trade show projects for industrial, manufacturing and B2B service companies, coordinating concept, exhibition space, materials, content and communication before, during and after the event.

The goal is to turn trade show participation into a concrete marketing and business development tool.

/01

Booth concept and design

We develop the creative idea, layout and visual language of the exhibition space, consistent with the brand and with the objectives of the participation.

/02

Custom trade show booth

We coordinate structure, trusses, materials, graphics, lighting, display elements and technical aspects, liaising with suppliers and the exhibition organiser. On request, we also assess sustainable solutions and materials.

/03

Booth graphics and communication

We design walls, panels, infographics, visuals, messages and content to make products, services and differentiators instantly clear.

/04

Content for LED walls and totems

We produce videos, 3D animations and anamorphic videos for LED walls, and vertical videos for the totems next to the machines.

/05

Sales and promotional materials

We create catalogues, brochures, flyers, product sheets, roll-ups, totems, invitations and other tools coordinated with the trade show presence.

/06

Pre-show marketing strategy

We plan content, newsletters, campaigns and social media activities to announce the participation, invite clients and prospects and support appointment scheduling.

/07

Social media during the event

We produce and publish content, photos, videos, interviews and updates to amplify online what happens at the booth.

/08

Trade show photos and videos

We document the booth, products, meetings and key moments, creating material that can also be used later on the website, social media, newsletters and corporate communication.

/09

Post-show communication

We turn content, contacts and materials gathered during the event into follow-ups, newsletters and communication activities that extend the value of the participation.

FAQ

FREQUENTLY ASKED QUESTIONS

What is a LED wall?

It is a large screen made of LED modules, very bright and well suited to trade show environments. It can have non-standard formats, which is why videos must be produced at its exact resolution.

What is a truss at a trade show?

It is an aluminium lattice structure suspended above the booth, on which lights and graphics are mounted. It makes the brand visible from a distance, even above the crowds in the halls.

What are backlit graphics?

They are fabric prints or panels lit from inside. They make images bright and vivid, and stand out even under the artificial lighting of exhibition halls.

Why use vertical videos on booth totems?

Vertical totems make use of the booth's height and remain visible even when many people are standing in front. A short video next to the machine explains how it works, even without a salesperson.

Next step

Before, during and after the show

An effective trade show presence starts long before the halls open and continues after they close. Before the event we work on awareness and appointments. During the show, on visibility, experience and lead collection. After the event, on follow-up and nurturing, so that the opportunities generated don't end up as just a pile of business cards. Booth, catalogues, visuals, videos, social media and sales materials then speak the same language, building a more recognisable, professional and consistent presence.

CONTATTACI