The project
We designed and delivered the graphic fit-out and communication of the PFM Group booth at Interpack 2026 in Düsseldorf. The booth hosted many machines in operation: the challenge was to turn it into a single, readable story that conveyed the Group's distinctive value to every visitor, while offering welcoming spaces for business meetings.
We built the communication around the PFM Method and a few strong messages placed along the visitor route: "PFM Method: the complete process of flexible packaging", "Direct access to the people who decide", "One process, one partner". We designed walls, trusses and hanging banners with the logo visible from across the hall, large backlit surfaces showing packs from different industries, panels dedicated to the method's values and the graphics for the PFM Working Hub meeting area.
On the LED walls we showed the anamorphic 3D videos and the new corporate video. We also coordinated printed materials, the announcement and thank-you newsletters, social media posts and the photographic coverage of the event.
