The project
We designed and delivered the graphic fit-out and video content of the Ramac booth at Ipack-IMA 2025, at Fiera Milano Rho. The challenge was twofold: to make the booth recognisable from a distance in a crowded hall, and to explain modular packaging lines in which many stages, such as piece counting or rejecting out-of-tolerance batches, happen inside the machine and cannot be seen.
For visibility we worked on the suspended trusses, with the Ramac logo on a red background and a blue sky on the underside. Backlit walls and columns feature isometric illustrations of the process, product images and the tagline "Your product, our package".
To explain the machines we produced four vertical 4K videos, one for each line on display, shown on totems next to the machines. The videos combine real footage with animations in Ramac's "red thread" style, revealing hidden steps and the benefits of modularity. Finally, we documented the booth with a photo shoot, reused on the website, social media and newsletters.
