NextIndustry
NextIndustry
Strategy / Design / Technology
Visual Production / AI Systems

Social media and advertising: more visibility, relationships and opportunities.

Being on social media isn't just about posting content. It means building a consistent presence, reaching the right people and maintaining relationships with clients, prospects, partners and the sales network over time.

We design social media strategies and campaigns for industrial, manufacturing and B2B service companies, defining objectives, audience, content, channels and investment in line with the sales process.

From organic presence on LinkedIn to advertising campaigns, newsletters and email marketing, we coordinate different tools to raise brand awareness, generate interest and drive qualified traffic to the website, landing pages and sales content.


/01

Social media strategy

We define objectives, target audience, channels, tone of voice, content series and editorial plan to build a continuous presence consistent with the company's positioning.

/02

LinkedIn for B2B companies 

We develop corporate, product, technical and thought leadership content to reach clients, prospects, professionals and decision makers.

/03

Social media content management 

We handle planning, copy, creative, publishing and content coordination, keeping corporate communication and sales activities aligned.

/04

Social advertising

We design campaigns on LinkedIn, Meta and other relevant channels to build awareness, promote content, events and products, and generate traffic or leads.

/05

Google Ads

We reach users who are already searching for specific products, services or solutions, directing them to pages and content built to drive conversion.

/06

Newsletters, DEM and email marketing 

We create regular newsletters, DEM campaigns for invitations, events and product launches, and email flows to stay in touch with clients and prospects. We develop responsive HTML templates compatible with the main email clients, including Outlook.

/07

Lead generation and integrated campaigns 

We connect advertising, landing pages tailored to each target audience, content, forms and nurturing activities to turn interest into qualified sales enquiries.

/08

Advertising in trade media 

We plan and run campaigns in specialist magazines, portals and publications when they are a relevant touchpoint for the target market.

/09

Digital Out Of Home (DOOH) 

We produce video content for digital screens in public places, such as airports and stations, for example to reach buyers and visitors during trade shows.

Measurement and optimisation

We monitor results and performance through KPIs aligned with the objectives: reach, engagement, qualified traffic, clicks, conversions, leads and campaign performance. The data shows us which content works, which audiences respond best and where to focus budget and activities.

FAQ

FREQUENTLY ASKED QUESTIONS

What is the difference between a newsletter and a DEM? 

A newsletter is a regular mailing with updates and valuable content for subscribers. A DEM (direct email marketing) is a promotional email with a specific goal, such as an invitation to a trade show or a product launch.

Why does an email need to be "Outlook-compatible"? 

Every email client displays messages differently, and Outlook is among the most restrictive. A properly developed template displays correctly everywhere, on computers and smartphones.

What is DOOH advertising? 

DOOH stands for Digital Out Of Home: advertising messages shown on digital screens in public places such as airports, stations and shopping centres.

Why create a different landing page for each target audience? 

Because different audiences are looking for different answers. A message tailored to each audience generates more leads and makes it possible to measure the results of every campaign.

Next step

From awareness to conversion

Each channel plays a different role in the customer journey. Social media builds awareness and authority, content and newsletters work on consideration and nurturing, while advertising, landing pages and lead generation can support conversion. That's why we coordinate the different tools within a strategy aligned with objectives, target audience and sales cycle, measuring results to understand which content works, which audiences respond best and where to focus budget and activities.

CONTATTACI

Selected projects

Have a project in mind?

Let's talk about it.

Write to us at info@nextindustry.net