NextIndustry
NextIndustry
Strategy / Design / Technology
Visual Production / AI Systems

Custom-designed websites

Your website is often the first point of contact between your company and a potential client. That's why it can't just look good: it has to communicate your value clearly, make information easy to find and guide visitors towards getting in touch.

We design custom websites for B2B industrial and service companies, starting from objectives, target audience and sales process. We organise content, navigation and features to create a simple, credible and effective experience on desktop and mobile.

From company presentations to product catalogues, from reserved areas to e-commerce, we build digital tools designed to support marketing, the sales network and business development.

/01

Custom corporate website

Structure, design and content built around your company, your products, services and clients. Where useful, we recover and reorganise materials and images from the existing site.


/02

CMS-based or static websites

We build websites you can manage yourself through a CMS, updating text, images and pages without touching the code, or static websites, when content rarely changes and maximum speed and simplicity are needed.

/03

Redesign of existing websites

We refresh the look of websites that work well but appear dated, keeping their structure, content and search engine rankings.

/04

Multilingual websites

We design structure and content for international markets, with language versions properly organised for SEO too.

/05

Microsite

An essential, professional solution, usually made up of home, company, services or products and contact pages. Ideal for new businesses, dedicated projects or companies wanting to start with a limited investment.

/06

Landing pages

Pages dedicated to a single product, service or campaign, built to turn visitors into enquiries.

/07

E-commerce and digital catalogues

Platforms to present products, solutions and offers online, with dedicated product pages, filters, information requests and features built around the company's sales needs.

/08

Virtual showroom and online trade show (NextStand)

An always-accessible digital space to present products, solutions, services, videos and content to clients, prospects and international partners, with the option of integrating galleries, chat, video calls and appointment booking.

/09

SEO and content optimisation

We structure pages and content to improve visibility on search engines and make the company's offering easier to understand, whether it is products or services.


/10

Generative Engine Optimisation

We organise content, information and company expertise so that it is easier for AI-based search engines and generative assistants to understand. The goal is to increase the brand's ability to stand out in new ways of searching and answering online.


/11

Analytics and measurement

We set up the tools needed to understand where visitors come from, which content they view and which actions generate enquiries and business opportunities.

FAQ

FREQUENTLY ASKED QUESTIONS

What are the advantages of a CMS-based website over a static one? 

On a static website every change, even a comma, requires a developer to edit the code. With a CMS the client updates text, images, publications and events independently, quickly and at no extra cost. Content stays separate from design, so every new page automatically keeps the site's style, and managing several languages is easier.

What is the difference between a visual redesign and rebuilding a website? 

A redesign changes the look and leaves structure, pages and content unchanged. A rebuild also rethinks architecture, copy and technology. A redesign is the right choice when the site works well but looks dated.

Does a visual redesign affect Google rankings? 

If URLs, content and structure stay the same, the risk is minimal. What causes drops in visibility is changing page addresses without the correct redirects.

Why should a B2B website be multilingual? 

Because an industrial company's clients are often international. Content that is properly translated and structured for each language improves the experience of foreign users and visibility on search engines in different countries.

What is a landing page? 

It is a web page designed for a single goal, such as requesting a sample or a contact. Unlike the pages of a website, it has no distractions: one message, the key benefits and a clear call to action.


Next step

A website that supports marketing and sales

A website must communicate the company's value clearly, make information easy to find and guide visitors towards getting in touch. That's why we design every element, from content to navigation, to turn the website into a practical tool supporting the sales network and business development.

Selected projects

Have a project in mind?

Let's talk about it.

Write to us at info@nextindustry.net