The project
We design and deliver trade show newsletters for PFM Group, a flexible packaging machinery manufacturer that attends the industry's main exhibitions every year. The aim is to bring qualified visitors to the booth and, once the event is over, to thank those who stopped by and reach those who couldn't attend.
The format includes two mailings for each show. Before the event, the announcement newsletter presents dates, hall and booth, the machines on display and the Group's key message. After the show, the thank-you newsletter sums up the topics presented and shows the booth through photos taken at the event.
The same format supports different shows, from Ipack-IMA to Interpack, adapting messages and content each time to the event's campaign and, where appropriate, giving voice to the company's owners. We handle copy, design coordinated with the show's communication and responsive templates with a web version.