The project
We design and deliver Universal Pack's trade show presence, coordinating the booth, content and communication. At Interpack 2026 in Düsseldorf, the challenge was to stand out among thousands of exhibitors, bring the right contacts to the booth and offer an experience consistent with a single concept: "Exactly what you need. Powered by science, designed by humans."
For the booth we designed the large graphic wall that welcomes visitors, featuring the campaign tagline, Universal Pack formats, sachets, sticks and cartons, surrounded by powders, gels and capsules, and the company's key figures: "60+1 years" in packaging, more than 8,000 machines installed and more than 3,000 clients served. On the screens we showed the 60th anniversary video and the presentation video of the new Universal UI interface.
Before the show we sent the invitation DEM with meeting booking, launched the 3D video campaign at the airport and built anticipation on social media. After the show, the thank-you email and recap posts closed the loop. The same method supports the company's trade show calendar, including CPHI Milan, Pack Expo Chicago and Cibus Tec Parma.
