The project
We design and deliver Universal Pack's DEM campaigns and newsletters for trade shows and events. Universal Pack builds machines for stick packs and sachets. The aim is to bring clients and prospects to the right event with meetings already booked, and to keep the relationship alive afterwards, at times when inboxes are full of similar invitations.
For international trade shows, such as Interpack and CPHI, we build a multi-step communication journey: an invitation that presents the new machines on display and lets recipients book a meeting with the team, and a thank-you email after the event, with images of the booth. Every mailing follows the campaign concept and is coordinated with the booth, social media and video.
For PharmaUP 2025, Universal Pack's own event on the future of pharmaceutical packaging, combining an open house at the company with a day of conferences at the Misano World Circuit, we produced the newsletters to promote the event, collect registrations and keep registered guests updated on the programme, speakers and practical details.
We write the copy, design the layout and develop responsive HTML templates compatible with the main email clients, including Outlook.