Il progetto
We designed and produced a series of anamorphic 3D videos for PFM Group and for MBP, the Group company that makes multihead weighers. At a trade show, a booth has only a few seconds to catch visitors' attention: what was needed was spectacular yet relevant content, able to show at a glance the variety of formats PFM machines can produce.
We created a perspective room in the brand colours, a three-dimensional showcase in which packs of different products and formats alternate with packaging machines and weighers that rotate and present themselves to the viewer. The scene is built on the exact geometry of the screen, so the objects appear to have real depth.
The main video for the LED wall runs for about three and a half minutes, at a resolution customised for the booth screen. From it we derived short clips dedicated to individual pack formats, for social media and presentations, and a version of about fifty seconds for the hero video on the pfm.it homepage.