The project
We design and deliver social media communication for many industrial and B2B companies, including Ramac, Polidoro, CSC, PFM Group, Universal Pack and GPI. In B2B, social media makes expertise, products and people visible to buyers, engineers and partners: the challenge is to turn highly technical know-how into clear, recognisable content, with a distinct voice for each brand.
For each company we start by developing the editorial plan: objectives, audience and channels, with LinkedIn as the main reference, recurring themes and a publishing calendar. We then work out the content that best tells the company's story, alternating products, applications, people, trade shows and events, and choose the most effective format for each, from single posts to carousels and video.
We organise the feed so that it stays consistent over time: recognisable graphic formats, a visual style aligned with the brand identity and a publishing sequence that keeps the profile active and well ordered. We produce graphics, copy and video, and coordinate social media with other channels, picking up and amplifying newsletters, trade shows and product launches.
