The project
We designed and built the new website for PFM Group, the Vicenza-based group of flexible packaging machinery manufacturers. The challenge was to make a very broad and technical offering easy to navigate for buyers and engineers worldwide, taking them in a few clicks from their needs to the right machine and to the sales team.
We built an information architecture with three entry points: by technology (sealing systems, stand-up, flow-wrap), by application, covering more than 18 industries, and by pack style. Each path leads to the relevant machines and to a direct call to action, "Ask our experts".
The clean design, consistent with the Group's new identity, is optimised for desktop and mobile. The site is in Italian and English, with contact forms in both languages. We wrote the copy for industries and solutions.
Most of the visual content is produced by us: industrial photography of mechanical details, 3D renderings of packs used as mockups, and the animated hero video on the homepage.