The project
We designed and built an AI-powered digital assistant for an industrial company's website, developed with NextAssistant, our solution for custom chatbots. The aim was to make technical information spread across many pages instantly accessible, without forcing visitors to search through menus or write to the sales office.
We trained the assistant on the website's content and on a selection of documents agreed with the client, such as product sheets, FAQs and documentation. The key decision was to limit answers to authorised sources only: the bot does not draw on external information and, when a question needs more detail, links to the relevant page.
We then integrated the chat window into the website, with an interface consistent with the client's visual identity, on desktop and mobile. The result is a support channel available 24/7 that reduces repetitive enquiries and turns existing content into instant answers.