The project
We designed and delivered the brand identity of Swiss Capital Guard & Trustees, a fiduciary company based in Lausanne. In wealth management, trust is built before the first meeting: the aim was an identity conveying security, discretion and continuity, inspired by Swiss tradition yet contemporary.
The concept behind the brand is safekeeping. The symbol encloses a crenellated tower in a closed, protective shape: an immediate image of defence and continuity over time, recalling the solidity of Swiss institutions. The logotype, set in a classic, authoritative typeface, balances the symbol with a restrained, institutional tone, and we developed variants for every medium, from the main version to the symbol alone.
The colour and typographic system is designed to convey stability and confidentiality: a deep, reassuring base, a measured accent reserved for the details that matter, and a typeface pairing that combines tradition in the headings with contemporary legibility in the body text.
We then defined the values and tone of voice, with the tagline "Preserving Wealth. Protecting Legacies. Securing Futures.", and photographic guidelines inspired by solidity, tradition and continuity. Finally, we applied the identity to the swiss-trustees.com website, the corporate brochures and the book "Guardians of your Legacy, beyond Time".