The project
We designed and delivered the PFM Kart Trophy, the go-kart tournament reserved for PFM Group employees. The 22 June 2024 edition, held at South Garda Karting in Lonato del Garda, opened the celebrations for the company's 60th anniversary. The aim was to create a team-building day for the Group's companies and, at the same time, authentic content for internal and external communication.
The most complex part was the organisation: 160 drivers split into 10 heats of 16, with qualifying rounds, finals and an award ceremony, all within six hours. To manage registrations we developed a landing page with online sign-up, which made it easy to put the heats together.
We designed the Trophy's visual identity and the official apparel, a T-shirt and cap that made participants recognisable on the track and in photos. The day was streamed live on PFM's website and social channels. Before the event we produced a launch trailer, and afterwards a highlights video, both published on YouTube.