The project
We designed and delivered the event branding for the 60th anniversary of PFM Group, the Vicenza-based group specialising in flexible packaging machinery. The evening of 6 December 2024 welcomed around 650 guests, including employees, agents, international subsidiaries, suppliers and local authorities, and also celebrated the 90th birthday of the founder, Elisabetta Fioravanti.
The challenge was to bring together an international group with many brands and locations in a single, recognisable experience, from the guests' arrival to the dinner. We took care of the event's look at every touchpoint: the carpet and sign at the entrance of the exhibition centre, the set-up of the gala hall and the branded gift bags carrying the 60th anniversary logo.
For the institutional part, in the Congress Centre Theatre, we produced the material projected on stage and the corporate videos that accompanied the speeches by the Fioravanti family, the Group companies and the authorities. We also produced the videos shown on the venue's LED walls during the evening.
We documented the event with a photo shoot, alongside other professional photographers, and with recordings of the speeches, from which we edited the video of the evening published on PFM's YouTube channel. Alongside the event we created the book on the history of PFM Group, given to every employee.
