NextIndustry
Website audit

Accessibility, SEO and GEO audits for websites and e-commerce

In brief

We carry out accessibility, technical SEO and AI search visibility audits, with actionable reports and clear priorities. Recent cases include Schwabe, Polini, Ramac and Duetti Packaging.

The project

We design and deliver accessibility, SEO and GEO audits for corporate websites, reserved areas and e-commerce. Our goal is to turn hundreds of technical checks into a few clear priorities, ranked by impact and ready for developers to act on.

For accessibility we work in line with the European Accessibility Act and the WCAG guidelines. For Schwabe Pharma Italia we analysed the corporate website and the professionals' area using Google Lighthouse and manual checks, then fixed contrast, alternative text, headings and keyboard navigation directly: page scores rose from 80–86 to 98–100. For Polini we tested the website and online shop against WCAG 2.2 AA, with real screen reader and keyboard testing, and delivered a report with fixes for every criterion.

For SEO and GEO we analyse the entire website. For Ramac we crawled 1,042 URLs and almost twenty thousand links, tracing problems back to their root causes, and delivered a 90-day action plan that includes visibility on AI search engines. For Duetti Packaging we carried out an external audit of 13 templates in two languages, covering international SEO, accessibility, performance and content, with 40 documented findings.

Website accessibility, SEO and GEO audits | Nextindustry