What’s new in the packaging panorama? 3 pieces of news in pills! Coconut water wears festive clothes An American coconut water certified producer, Harmless Harvest based in San Francisco, has released a Christmas limited edition: the bottles are decorated by colourful snowflakes on a white background, while the 12 bottles pack are equipped by a […]
Pills from the packaging world Read More »
Is cutting corners a good thing? It is when it means a weight reduction of 30% of the packaging without influencing the product protection. Arcwise new curved and corrugated board lets brands choose this way, while improving the appeal with unusual shapes and unique designs. “Survey shows that round shapes are preferable to angular ones,
Curved corners: fancy packaging Read More »
Even if not everybody likes to be the object of constructive criticism, it’s clear how you can improve after a gentle critique – including beauty products brands. Denise Herich, cofounder of The Benchmaking Co., has asked to a female group to list their pet peeves about beauty products and why. 1- Inability to reach the
10 things about beauty products packaging that consumers loathe Read More »
Pace Ready Meals has just made an important advancement in the pouch packaging field: its pouch self-vents, it transforms itself into a bowl, when the top piece gets removed after the microwave heating. We have seen al lot of improvements and changes about pouches in the last years, wouldn’t you agree? This aluminum-laminated pouches, that
Pot and plate: the pouch of the future Read More »
What were the innovations and developments in packaging that emerged in January 2016? Here are the best articles that resonated more with packaging professionals at the start of 2016. Winter is the coldest time of the year, if you live in the northern atmosphere. It is seasonally appropriate, then, to present the coolest packaging solutions
Packaging trends in January 2016 Read More »
A company’s logo, colours and packaging help fight counterfeiting. they are used by consumers to identify brands and choosing what to buy. Counterfeiting has skyrocketed over the last few decades: according to the International chamber of commerce in 2015 the trade value of counterfeited goods was $1.77 trillion. Yeah, you read it right: trillion. And
Packaging design and colour consistency help fight counterfeiting Read More »
Flexible packaging is here to stay: brands have adopted pouches for their every category, encouraging the innovation (like pouches shaped like old fashioned mason jars, that give them a traditional old timey feeling). The only field where there’s no evolution is fitment. That is nearly always the same and there’s no diversity at all. According to
3 good methods to improve flexible packaging Read More »
Flexible packaging is now all the rage among global consumers: by offering unique shapes and general conveniences that are well adapt for very use, pouches are literally and figuratively bending over backwards to meet consumers needs. Pouches are increasingly being classified as one of the most versatile flexible packaging formats, meaning that the category is
Growth and fragmentation in flexible packaging pivotal for change in food brands Read More »
Consumers are responding in flocks to brand packaging that feels personal and fits their lifestyles, because it’s important to be in sync with the ones who buy your product, making them feel like they’re the only ones you’re talking to. Trying to appeal to as broad as an audience as possible leads to a watering
Is your brand packaging properly aimed at a moving target? Read More »
Packaging is extremely impactful when it comes to purchase products: here two main “wants” customers expect to be fulfilled. Health and beauty products are pivotal in our daily lives: they are expected to help us look better, fell better and improve our cleanliness and confidence. What differentiates every product it’s how each brand conveys the
Value and mobility from health and beauty packaging wanted Read More »
