Keywords research, link building, and page optimization: all well known SEO techniques. They are difficult things to forget even for SEO beginners. But there are other not so popular techniques, which tend to be forgotten in favour of more obvious and well known strategies. There is a good reason for this: it’s possible to reach […]
Three SEO techniques not to be forgotten Read More »
Social media offer a plethora of benefits to business owners. The evolution of platforms like Twitter, Facebook and LinkedIn means that is necessary to be aware of the hacks, both in general and specific, that can help to reach the chosen marketing objectives. 1- Know what’s hot If you can publish content that’s new and
5 social media tricks to promote your business Read More »
There’s a new trend in town: negative SEO schemes. You receive a seedy email stating that you’ll get thousands of bad links to your website if you don’t pay. What does this mean? Companies are building lots of spammy links to competitors’ website, aiming to tank their search engines rankings. The reason why this can
Negative SEO: search rankings tanking for online mercenaries Read More »
A LinkedIn research states that 81% of small business on social media and the 94% of them using social platform to promote their products and their services. This trend will undoubtedly continue to grow, with social media taking the place of companies’ websites. In addition, data from SumAll highlights how social media usage is pivotal
Social clock: what time is best to publish content? Read More »
Despite what you may have heard, SEO is not dead. With words of Sam McRoberts, CEO of VUDU Marketing and expert in the SEO field, “it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.” Companies like the London-based
SEO? 7 good reasons because you should invest in it Read More »
Breaking news: if your company blog isn’t using Twitter to promote your blog’s contents, it’s doing it wrong. While lots of businesses discard Twitter as an obnoxious mouthpiece for sharing random private thoughts, silly pictures and cat memes, the truth is that Twitter is a great medium to create interest in conversations about your industry.
Twitter and blogs: brothers in arms Read More »
Today’s consumers are way smart and tech savvy: the internet has made shopping by comparison very easy. Sadly, it also has open the gates to every sort of scam: spam websites, shady fly-by-night merchants, and shoddy knockoff products in abundance. This leads to the customer wanting to know more about your business and the kind
We tell you why your business needs editorial content Read More »
Despite the existence of a lot of conversations about the best way to reach the right target audience, there aren’t many efficient talks about conversions: if you want to know more about smart conversion oriented tactics, keep reading. Speak the language your clients speak: try to figure out what ticks your target audience and
5 ways to design a smart conversion oriented marketing strategy Read More »
According to a recent research done by CEB marketing, 72% of customers think that the content of the site they are visiting is completely disconnected from what they want and need and only 14% of them actually valued a relationship with the company and its brand: what can we do to improve the overall user
How to identify and improve crappy UX issues Read More »
Improving your site’s online visibility by structuring it well and submitting it to Google are good first steps, but they’re not enough. 1.Build up your website The first step to standing out is to build up the size of your website: sites with more pages tend to appear on higher rank in search engine results.
Increase your site’s online visibility in 8 simple steps Read More »
