Keywords research, link building, and page optimization: all well known SEO techniques. They are difficult things to forget even for SEO beginners. But there are other not so popular techniques, which tend to be forgotten in favour of more obvious and well known strategies. There is a good reason for this: it’s possible to reach […]
Three SEO techniques not to be forgotten Read More »
Social media offer a plethora of benefits to business owners. The evolution of platforms like Twitter, Facebook and LinkedIn means that is necessary to be aware of the hacks, both in general and specific, that can help to reach the chosen marketing objectives. 1- Know what’s hot If you can publish content that’s new and
5 social media tricks to promote your business Read More »
What do entrepreneurs fear? Competition. And its absence is often viewd as a positive fact. But this is incorrect: who doesn’t have competitio should worry and be wary, because it could indicate a serious weakness. What are the reasons because a company does not have competition? 1) You play in a too narrow field When
No competition? You’ve got problems Read More »
There’s a new trend in town: negative SEO schemes. You receive a seedy email stating that you’ll get thousands of bad links to your website if you don’t pay. What does this mean? Companies are building lots of spammy links to competitors’ website, aiming to tank their search engines rankings. The reason why this can
Negative SEO: search rankings tanking for online mercenaries Read More »
A LinkedIn research states that 81% of small business on social media and the 94% of them using social platform to promote their products and their services. This trend will undoubtedly continue to grow, with social media taking the place of companies’ websites. In addition, data from SumAll highlights how social media usage is pivotal
Social clock: what time is best to publish content? Read More »
In 2016 millennials won’t be targeted as one demographic anymore, but they will be reached based on their passions, according to a study released last november by Hotwire PR. The study was based on crowdsourcing from 400 communicators in 22 countries and it revealed that brands will focus on values rather than age when trying
No more focus on millennials as a whole group Read More »
The best way to manage your website’s progress and to measure the ROI (Return Of Investment) is to install Google Analytics to it. According to Google, Google Analytics “provides powerful digital analytics for anyone with a web presence, large or small.” On Mashable, this formidable tool is described as a system that “makes it easy for anyone
If you have a business, you need Google Analytics! Read More »
Breaking news: if your company blog isn’t using Twitter to promote your blog’s contents, it’s doing it wrong. While lots of businesses discard Twitter as an obnoxious mouthpiece for sharing random private thoughts, silly pictures and cat memes, the truth is that Twitter is a great medium to create interest in conversations about your industry.
Twitter and blogs: brothers in arms Read More »
Today’s consumers are way smart and tech savvy: the internet has made shopping by comparison very easy. Sadly, it also has open the gates to every sort of scam: spam websites, shady fly-by-night merchants, and shoddy knockoff products in abundance. This leads to the customer wanting to know more about your business and the kind
We tell you why your business needs editorial content Read More »
Despite the existence of a lot of conversations about the best way to reach the right target audience, there aren’t many efficient talks about conversions: if you want to know more about smart conversion oriented tactics, keep reading. Speak the language your clients speak: try to figure out what ticks your target audience and
5 ways to design a smart conversion oriented marketing strategy Read More »
