The best way to manage your website’s progress and to measure the ROI (Return Of Investment) is to install Google Analytics to it. According to Google, Google Analytics “provides powerful digital analytics for anyone with a web presence, large or small.” On Mashable, this formidable tool is described as a system that “makes it easy for anyone […]
If you have a business, you need Google Analytics! Read More »
Are you fed up with the usual christmas tree, with the ever unstable balls, the lights that are always in a hopeless tangle and the needles that scatter themselves all over the house? We compiled a list of interesting, peculiar and creative Christmas trees, sure to be noticed like a shooting star traveling through a boring
’tis the season to be original, falalalala lala la la Read More »
Breaking news: if your company blog isn’t using Twitter to promote your blog’s contents, it’s doing it wrong. While lots of businesses discard Twitter as an obnoxious mouthpiece for sharing random private thoughts, silly pictures and cat memes, the truth is that Twitter is a great medium to create interest in conversations about your industry.
Twitter and blogs: brothers in arms Read More »
Consumers are responding in flocks to brand packaging that feels personal and fits their lifestyles, because it’s important to be in sync with the ones who buy your product, making them feel like they’re the only ones you’re talking to. Trying to appeal to as broad as an audience as possible leads to a watering
Is your brand packaging properly aimed at a moving target? Read More »
A new cafe called Enigma has opened in Romania: it claims to be “the world’s first kinetic steampunk bar”. The stunning-looking business boasts a slightly terrifying humanoid robot with a plasma lamp cranium cycling on its own by the door and a lots of kinetic artworks churning and rotating on both ceiling and walls. Inspired
Steampunk kinetic-themed cafe opens in Romania Read More »
Today’s consumers are way smart and tech savvy: the internet has made shopping by comparison very easy. Sadly, it also has open the gates to every sort of scam: spam websites, shady fly-by-night merchants, and shoddy knockoff products in abundance. This leads to the customer wanting to know more about your business and the kind
We tell you why your business needs editorial content Read More »
Packaging is extremely impactful when it comes to purchase products: here two main “wants” customers expect to be fulfilled. Health and beauty products are pivotal in our daily lives: they are expected to help us look better, fell better and improve our cleanliness and confidence. What differentiates every product it’s how each brand conveys the
Value and mobility from health and beauty packaging wanted Read More »
You have no idea about what to do for your Halloween costume? You don’t want to spend a fortune? Wintercroft comes to your rescue. The team spent the last year dreaming up several new geometric paper masks that you can download as DIY templates. Last year they just had a handful of great designs, but
New DIY geometric masks for Halloween Read More »
Despite the existence of a lot of conversations about the best way to reach the right target audience, there aren’t many efficient talks about conversions: if you want to know more about smart conversion oriented tactics, keep reading. Speak the language your clients speak: try to figure out what ticks your target audience and
5 ways to design a smart conversion oriented marketing strategy Read More »
Janice Lascko has had enough. Pop-top soup cans, toy packaging with twisty ties and other hard-to-open packaging has the 61-year-old arthritis sufferer writing an opinionated letter to the Packaging Industry, via Packaging Digest, with an emphatic message: >>>stop making packaging that is extremely hard to open<<< While admitting that medication, of course, need to packaged
Seniors are irritated with obnoxious packaging Read More »
