It’s said that what you really need to know you learned it in kindergarten. Can you say the same for packaging designers? Because it’s spring, we tried to use a simple child activity, colouring eggs, to solve some of the outlandish problems found among who creates the design and the printing itself. Shown below we […]
Packaging and printing problems? Coloured eggs can help! Read More »
Pace Ready Meals has just made an important advancement in the pouch packaging field: its pouch self-vents, it transforms itself into a bowl, when the top piece gets removed after the microwave heating. We have seen al lot of improvements and changes about pouches in the last years, wouldn’t you agree? This aluminum-laminated pouches, that
Pot and plate: the pouch of the future Read More »
A company’s logo, colours and packaging help fight counterfeiting. they are used by consumers to identify brands and choosing what to buy. Counterfeiting has skyrocketed over the last few decades: according to the International chamber of commerce in 2015 the trade value of counterfeited goods was $1.77 trillion. Yeah, you read it right: trillion. And
Packaging design and colour consistency help fight counterfeiting Read More »
Flexible packaging is here to stay: brands have adopted pouches for their every category, encouraging the innovation (like pouches shaped like old fashioned mason jars, that give them a traditional old timey feeling). The only field where there’s no evolution is fitment. That is nearly always the same and there’s no diversity at all. According to
3 good methods to improve flexible packaging Read More »
Flexible packaging is now all the rage among global consumers: by offering unique shapes and general conveniences that are well adapt for very use, pouches are literally and figuratively bending over backwards to meet consumers needs. Pouches are increasingly being classified as one of the most versatile flexible packaging formats, meaning that the category is
Growth and fragmentation in flexible packaging pivotal for change in food brands Read More »
