beauty products

10 things about beauty products packaging that consumers loathe

blog-en, packaging-en /

Even if not everybody likes to be the object of constructive criticism, it’s clear how you can improve after a gentle critique – including beauty products brands. Denise Herich, cofounder of The Benchmaking Co., has asked to a female group to list their pet peeves about beauty products and why. 1- Inability to reach the […]

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Value and mobility from health and beauty packaging wanted

blog-en, packaging-en /

Packaging is extremely impactful when it comes to purchase products: here two main “wants” customers expect to be fulfilled. Health and beauty products are pivotal in our daily lives: they are expected to help us look better, fell better and improve our cleanliness and confidence. What differentiates every product it’s how each brand conveys the

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