According to a recent research done by CEB marketing, 72% of customers think that the content of the site they are visiting is completely disconnected from what they want and need and only 14% of them actually valued a relationship with the company and its brand: what can we do to improve the overall user […]
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To form a design strategy you have to consider first your clients’ business strategies: they are interrelated but they are not the same thing. What is design strategy? Design strategy usually aims “to merge business and creative objectives,” trying to “move design beyond just an aesthetic exercise.”; it could also be described as a way
Understanding design strategy Read More »
Improving your site’s online visibility by structuring it well and submitting it to Google are good first steps, but they’re not enough. 1.Build up your website The first step to standing out is to build up the size of your website: sites with more pages tend to appear on higher rank in search engine results.
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Tracking how people are getting to your sites and what’s performing well is very important in order to be competitive in the online market, and you can do it by using Google Analytics: we can teach you how. Adding the code Once you have created your Google Analytics account, you’ll need to incorporate the code
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When you are building a startup, making a video advertisement is one of the more audacious way to make your presence known to a vast audience: online video advertisements can be produced and distributed at a lower cost than their TV counterparts, don’t need to comply to the same time restrictions and, if
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What does SEO mean? If you are doing research on how to increase your website position in Google searches, chances are that you have stumbled on the word SEO. SEO stands for Search Engine Optimisation and “refers to the process of improving the position that your website appears at in the “organic” search results returned
What is SEO and how can it help my website to be more visible to Google? Read More »
