When you are building a startup, making a video advertisement is one of the more audacious way to make your presence known to a vast audience: online video advertisements can be produced and distributed at a lower cost than their TV counterparts, don’t need to comply to the same time restrictions and, if done right, “can generate instant brand awareness and many new customers.” .
Your video advertisement, however, could also possibly reveal itself as a source of embarrassment and damage to your brand, if not done properly. What can you do to avoid it?
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Length is flexible, but keep it short.
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If you are not funny, do not make a video with jokes.
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Adopt clear and simple language.
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Make viewers picture using your product.
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Accept the limits of what you can do.
If you want to read the entire article at inc.com, click here.
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